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Bowfish Studios

★★★★½ 4.9124 reviewsOcean City, NJ

Private

Bowfish Studios at 956 Asbury Avenue in Ocean City is a children's salon and creative-experience studio that runs a Mermaid Day Camp and Mermaid Boot Camp in summer. Campers take mermaid-tail swimming lessons, use paddleboards, and do painting, crafts and hair braiding; the studio bills it as the only mermaid camp in Ocean City. Outside camp the studio does themed makeovers, ear piercing and parties; camp ages, session length and dates are not published.

The practical details

Environment
Indoor/Outdoor
Operator
Private
Before you register

We list only what the camp itself publishes, and programs change — dates, prices, ages and availability can all move after we check. Confirm the details on the camp’s own website and contact Bowfish Studios directly before you register or pay. Last checked August 2026.

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M (MM)

We recently attended a birthday party here and unfortunately had a disappointing experience. I’ve shopped in the store before and always felt the atmosphere was a bit unwelcoming, but I brushed it off since it’s a boutique and expected a certain vibe. At the party, some of the girls had their hair done - even though it wasn’t part of the party package. Naturally, my daughter noticed and wanted hers done too. I politely asked if it would be possible to have her hair done afterward and was told no because “it wouldn’t be fair.” That response was frustrating. From a parent’s perspective, it actually created the opposite situation - my child felt left out watching others receive a service she was not allowed to have, even when I was willing to pay for it. I understand policies are important, but flexibility in situations like this - especially involving children - would go a long way. If a service is being offered to some kids during an event, it should at least be available to others upon request. I hope the business rethinks how they handle situations like this in the future. A more inclusive and accommodating approach would make a big difference in the overall experience.

★★★★★Erica Schal

Every time we come to the shore we have to visit bowfish as my daughter is obsessed. The workers are so good with the kids. This is her favorite thing to do. She picked mermaid this time! So beat how they did scales on her face. Highly recommend and it's for both boys and girls!

★★★★★Nick B

We just visited Bowfish Studios on Asbury Ave in Ocean City with my two daughters, and it was pure magic from start to finish. They were transformed into the most beautiful mermaids — glitter, makeup, tails, and all! The team was so sweet and patient, making the entire experience feel special, fun, and confidence-boosting for the girls. Everything from the styling to the underwater-themed photo setup was thoughtfully done. The smiles on their faces said it all — this was easily one of the highlights of our trip to Ocean City. If you’re looking for something memorable and unique to do with your kids while you’re in town, this is it. Highly recommend!

★★★★★Donna Huttenlock

My granddaughters have been waiting and excited to go to Bowfish for a year and we were not disappointed!! Rachel and Addisyn were excellent!! They treated the girls like princesses and made them feel so special! And they were the nicest people telling us about themselves!! They were great at what they do and made it a great morning for all!! Highly recommend this for a treat for kids!! Will definitely be back next year!!

★★★★★Lauren Stauffer

Rachel was the absolute best ! Not only did we have my daughter’s mermaid birthday party with Rachel in June, we had such a wonderful time we came back for mother daughter braids in August! Bowfish studios is the perfect place for a magical experience and Rachel made sure we made memories to last a lifetime !

Price not listedVisit camp website