Basketball+ is a small-group basketball training facility in East Rochester run by I'm Possible-certified trainer Jake Russell, with groups capped at six athletes per court. It offers two programs: Academy, a year-round membership for grades 5-12 built on one-hour sessions, grade-based training blocks and success-coach oversight; and Foundations, a short-term entry program for grades K-5 focused on fundamentals, also in one-hour sessions. The site positions the program explicitly against camps, describing itself as long-term development rather than one-off camps.
The practical details
We list only what the camp itself publishes, and programs change — dates, prices, ages and availability can all move after we check. Confirm the details on the camp’s own website and contact Basketball Plus directly before you register or pay.
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Google Reviews
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★★★★★Anthony GalanteMy 3 kids, ages 7, 6 &6 tried Basketball Plus for the first time tonight. Only 1 was super excited, to be honest. On the way to the car afterwords, one said this was “the best night ever,” the other said it was now her “favorite sport” and the other said he wanted to come here “every night of his life!” If that isn’t a 5 star review, I don’t know what is!
★★★★★Jeff McCaffreyJake is fantastic! The facility is state of the art and always accessible. My son is a college basketball player who works with Jake on some of the finer points of his game and I have seen a change in his footwork already. As a former college basketball coach, I trust my son with Jake and know he is getting value from his time. Jake also works with some of the younger players in our Northcoast (Webster) travel programs and has a unique way of keeping the game simple for them and they have shown skill growth, but most importantly they enjoy doing it with him. Jake is different from some of the other basketball skill development places in Rochester. Jake focuses on the player and her individual needs of the player and tailors his workouts to the player, instead of a one size fits all. Jake focuses on basketball and basketball workouts. I highly recommend for any parent looking to help their son or daughter develop in a low pressure way. Jake augments what local organizations are doing.
★★★★★Dave RogersWe had an incredible experience working with Jacob and Basketball Plus! From the moment he started training our team, his energy, passion, and professionalism were on full display. Jacob knows how to connect with athletes of all levels and immediately earned the trust and respect of our players. His sessions were high-intensity, focused, and tailored specifically to our team’s needs. He emphasized both the fundamentals and real-game scenarios, which helped our players improve quickly — not just in skills, but in confidence and basketball IQ. My kids were 7/8th grade team and loved every minute of it
★★★★★Tom FuchsBasketball Plus is a top notch facility! Jake and his coaches promote a positive environment for kids and adults alike to grow and hone their skills on the basketball court.
★★★★★Christina ConiglioCoach Jake has been working with my 12 year old daughter and 6 year old son for the last 2 years. During this time, he has not only honed their athletic skills but also instilled in them a sense of discipline, teamwork, and perseverance. My daughter has flourished into a self-assured player who eagerly anticipates her practice sessions with Coach Jake, Coach Brian, and her teammates. She always leave laughing with her friends and coaches, full of energy and ready to return for more. My son, who initially was shy and hesitant, now eagerly looks forward to each practice session. I love seeing his confidence soar with every new skill he masters. Jake’s ability to connect with children of different ages as well as tailor his coaching methods to suit their individual needs is truly remarkable. We feel incredibly fortunate to have him and Coach Brian as mentors and role models for our kids.