Fish Factory Swim School Rio Rancho

★★★★★charles coker

Watched my Grand daughter smile and swim. Both were wonderful.

★Evan Woodard

I want to share our experience with Fish Factory after having my children enrolled there for the past four years. Swimming is an incredibly important skill, and for a long time, Fish Factory was an adequate place for my kids to learn. Unfortunately, our experience with the business side of Fish Factory has shown us that their loyalty, flexibility, and compassion only seem to extend as far as your ability to keep up with their unusually high prices. After a difficult year financially, we fell behind on payments. This was not ideal, and I fully understand that businesses need to be paid. However, our balance had always been paid eventually, and for the first three years, we had no payment issues at all. None of that history mattered. Four years of being customers did not matter. The fact that this involved children being removed from a skill-based class they had committed to did not matter. Rather than having a real conversation with us or showing any meaningful willingness to work with a family going through a hard season, Fish Factory dropped both of my children from their classes. They gave the appearance of working with us, but in reality, it felt like they were simply waiting until they reached the date that allowed them to remove my kids without needing to discuss the situation further. That is the part that is most disappointing. This was not a family asking for a free service. This was a long-term customer asking for basic communication and a little compassion during a temporary financial hardship. So, if you are considering supporting this business, I would keep that in mind. If everything is going perfectly and you can afford their high monthly costs without interruption, you may be fine. But if your family ever hits a hard month or two, even after years of loyalty, do not expect that to matter. There was no compassion from management. No meaningful conversation. No care for the children involved. Just a cold business decision. A few additional concerns from our time there: • Lessons were sometimes cut short when it suited them. • Classes we were told would be comped due to illness were never actually comped. • A significant amount of the sickness we dealt with seemed to originate from their facility. • Payment issues were handled unprofessionally, including being approached and embarrassed in front of others during toddler classes. • Instructor turnover was frequent enough that children could become attached to an instructor only for that person to be gone shortly after. Swimming is important. But so is how a business treats families, especially families who have supported them for years. Based on our experience, Fish Factory failed in that area completely.

★★★★★Kathleen Esquibel

Our son loves it! We do the parent tot class right now and it's been really good we love coach Marisa!

★★★★★Julie Chacon

I've taken both of my girls to Parent Tot classes and we have loved it! I'll let them both keep going through all the levels for as long as they want. All the instructors are so nice and safe!

★★★★★Dominic Sedillo

My oldest daughter has been getting lessons here for over a month. The teachers are EXTREMELY patient with young children and everyone is always very alert so that all children are safe. UPDATE: We now have two children enrolled and they love it! High recommend.